This section describes the many ways that GMCVB members can get involved in our sales and marketing programs, plan future sales strategies, target key markets, schedule future promotional activities and develop new business contacts.
Sales Missions - The GMCVB conducts national and international sales missions targeting existing and emerging markets to promote Greater Miami and the Beaches as the destination of choice for travel agents and tour operators for travel trade promotion and selling the area for convention, meeting and association executives. Opportunities exist for members to attend missions with our sales staff.
Trade Shows - Throughout the year Tourism Sales and Convention Sales create special exhibits designed to target key decision makers at important industry trade shows. Opportunities exist for members to attend trade shows with our sales staff for a discounted price or to send brochures for distribution at the shows.
Sales Leads - Leads from tourism trade shows and sales missions are sent to corporate members on a regular basis. The Convention Sales Department generates sales leads for member hotel properties.
Convention Calendar - This online calendar is presents the reported meetings, conventions and trade shows scheduled in the area through the year 2010. Listings include the organization, address, key contact, telephone number, and convention facility or headquarter hotel. The best way to reach meeting planners about prospective business is to send a letter and brochure a year before the booked meeting.
For more information, please call 305/539-3037, or e-mail meetings@gmcvb.com
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Greater Miami & The Beaches Vacation Planner
- This annual guide includes sensational photography, user-friendly
maps, and an extensive calendar-of-events section. The popular guide
provides informative listings of consumer-oriented GMCVB members
and serves as the primary fulfillment piece in response to advertising.
Hard-cover editions of the Vacation Planner are available in 28,300
hotel rooms in 174 hotels within Greater Miami and the Beaches.
Greater
Miami & The Beaches Guía de Vacaciones
- This soft cover guide will be a Spanish-language version of the
Vacation Planner. Guía de Vacaciones will be geared toward
leisure travelers to Greater Miami and the Beaches and will be published
annually with a circulation of 25,000 copies that will be distributed
to international visitors interested in information on dining, shopping,
attractions and more. The Guía de Vacaciones will be the
ideal publication for you to expand your reach and target international,
Spanish-speaking travelers before they arrive in Miami.
Greater Miami & The Beaches Delegates Guide - This annual publication is a compact version of the Vacation Planner. The Guide includes colorful photography, user-friendly maps and a comprehensive calendar-of-events section. The guide provides informative listings of consumer-oriented GMCVB members and is distributed to convention and meeting delegates.
Greater Miami & The Beaches Travel Planner - This annual guide, distributed worldwide, provides travel trade professionals with a complete reference to Greater Miami's accommodations, ground services, sightseeing, entertainment and local services.
Greater Miami & The Beaches Meeting Planner - This comprehensive annual guide provides one-stop shopping for meeting, convention and trade show planners. The guide serves as a vital resource that highlights facilities and services to ensure successful meetings. It also serves as a local networking tool for members.
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GMCVB Printed Publications - To advertise in any
of our publications: Vacation Planner, Travel Planner, Meeting
Planner, or Delegates Guide, please contact Luis Sardinas,
Vice President of Sales, Herald Custom Publishing, at 305/321-8037
or email lsardinas@herald.com;
Account Representative Shawn Paulus at 305/376-5283 or email spaulus@herald.com;
Account Representative Lori Castle at 305/376-5252 or email lcastle@herald.com.
GMCVB Online - To advertise on this website, www.MiamiAndBeaches.com, please contact Susan Boley, Director of Online Marketing, Herald Custom Publishing, at 305/376-2747, or email sboley@herald.com.
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Market Research Reports - The GMCVB produces online profiles on visitors, demographics, expenditures and other valuable marketing information. GMCVB research is conducted by an established independent research firm. Market research reports, including specific and customized report, are available to members of the GMCVB.
For more information please call Bill Anderson, Director of Planning and Research, at 305/539-3065, or e-mail research@gmcvb.com
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Media Contact List - An extensive list of the travel media is available to promote member products and services.
PR Alert - A bi-weekly newsletter keeps GMCVB members apprised of upcoming publicity and industry opportunities.
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Familiarization (FAM) Tours - One of the most effective ways of selling the destination is to bring key decision-makers to the destination. The GMCVB arranges well-planned itineraries to allow participants to experience first-hand the many attributes of Greater Miami and the Beaches. FAM clients include meeting planners, tour operators and media. Members play a vital role by contributing key elements to sponsor FAM tours and opportunities are available throughout the year.
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Spotlight on GMCVB Members - Our monthly e-newsletter provides timely information on GMCVB activities, programs and promotional opportunities, industry news, travel trends and visitor profiles. – Link to Monthly eNewsletter from this link (March delivery)
Program of Work Master Calendar - An at-a-glance summary of the Marketing and Tourism and Convention Sales and their respective programs of work including scheduled trade shows and sales missions that feature opportunities for member participation. Click here to obtain a Program of Work Calendar. – “Click here” should go to an email…tourism@gmcvb.com
Member Business Card Exchanges - These monthly events provide an opportunity to network among the membership, display member collateral and meet GMCVB staff. The events are held throughout Miami-Dade County, showcasing member hotels, event venues and specialized facilities. Opportunities are available for members to host this event and showcase their facility.
New Member Programs - Several unique opportunities are provided to members upon joining the GMCVB. One is our online New Member Showcase, which provides all new and existing members with a description of each new member organization. – (new member showcase should link to that page)
Member Mailing Labels - The GMCVB offers a complete set of labels including names and addresses of its more than 1,100 member businesses. Click here to obtain member mailing labels.
GMCVB Website and Member Links - Each member listing on the GMCVB web site includes a reference to that member's web site. Members who have a web address are hyperlinked from the GMCVB website. Back to Top
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CALENDAR OF EVENTS
