The GMCVB Annual Planning Workshop, powered by Expedia Group, was held on July 12, 2024 at Loews Hotel Miami Beach.
Below is a recap of the presentations shared including the General Sessions and Breakout Sessions that were hosted.
Leisure Travel Industry
Join the Leisure Travel Sales Team along with an Expedia Expert for a Beachside Chat to learn more about these trends, the return of international travelers to Greater Miami & Miami Beach, and the forecast for the fall and winter seasons.
Digital Marketing
Join us for an engaging and insightful session hosted by the Greater Miami Convention & Visitors Bureau and Expedia Group team members. Dive into the dynamic world of destination marketing as we explore strategies to differentiate Greater Miami & Miami Beach in a competitive marketplace. Learn from industry experts, share your ideas and collaborate on approaches to highlight the unique allure of our destination. Don't miss the opportunity to contribute to the future of our destination and network with fellow hospitality and tourism professionals. Reserve your spot today and be part of shaping our future marketing plans and messaging.
Marketing Communications
Join us for an engaging and insightful workshop on Responsible Tourism, where we bring together leading experts to discuss the future of travel that prioritizes inclusivity, sustainability, accessibility and the transformative power of storytelling. Discover how these diverse aspects of responsible tourism intersect and how compelling content and storytelling across earned media, website and social media can drive meaningful change. Our panelists will share their expertise on creating impactful narratives that resonate with audiences and promote responsible travel practices.
Convention Sales & Services
Join us for an interactive workshop where your insights and ideas take center stage. Designed for meetings sales and services professionals, this session will empower you to co-create innovative strategies that will drive success for our community in the coming year. Collaborate with industry experts and peers to develop actionable plans tailored to our destination's unique opportunities. Together, we'll dive into this year's performance and market data, explore techniques, enhance client relationships, and ensure Greater Miami & Miami Beach shines as a premier meetings destination.
Sports, Film & Entertainment
Greater Miami & Miami Beach is solidifying itself as the Sports & Entertainment Capital of the World. Home to best-in-class annual and special events as well as championship sports franchises and blockbuster movies, there is a renaissance happening in Miami and we want you to be a part of it. In partnership with Expedia, explore the future of sporting events in Miami while learning how your business can benefit from the destination hosting the world's most sought-after events. You'll also learn how to become a film friendly business.
Gain a greater understanding of the GMCVB's Diversity, Equity, Inclusion and Accessibility efforts, and share ideas and best practices that can be beneficial in celebrating our uniquely diverse destination while increasing business opportunities for our partners. Learn more about how we promote our heritage neighborhoods, incorporate small business capacity-building, foster careers in hospitality, connect with customers who are part of the LGBTQ+ community, and better integrate accessible options for people with disabilities to help drive awareness and incremental revenue.
Multicultural Development
We invite you to join us to exchange ideas designed to support and strengthen the economic sustainability of our multicultural communities and heritage-related businesses and further connect them to tourism opportunities within Greater Miami & Miami Beach. From capacity-building and supporting cultural programming to elevating the visual arts and talent development, scholarships and education through the Black Hospitality Initiative, we want to share our current programs.
LGBTQ+ Marketing Division
By understanding the unique needs of LGBTQ+ visitors, partners can build brand loyalty and tap into this lucrative market segment. Join the LGBTQ+ Marketing Division as we explore various initiatives designed to attract LGBTQ+ visitors, including influencer marketing, social media promotions, advertising campaigns, media opportunities and more.