PARAISO Miami Swim Week

Image courtesy of PARAISO

Bikini, monokini, the classic one-piece … models clad in summer’s favorite fashion staple will strut the catwalk at PARAISO Miami Swim Week, ushering in the swimwear season. For its 21st edition, the four-day festival will feature resort collections, the latest swimwear trends, daily runway shows and exclusive events in Collins Park and throughout South Beach.

Described as a fusion of fashion week and Coachella, the globally recognized swimwear and resort wear event is the largest of its kind in the United States. More than 30,000 fashion enthusiasts from over 65 countries are expected to attend.

Read on for a recap of the 2024 PARAISO Miami Swim Week

This year, the main runway venue, PARAISO Fashion Tent at Collins Park, will spotlight more than 15 style titans, promising newcomers, and trendsetters to watch. Among the brands unveiling collections are Miami’s own Luli Fama and Sigal. Highlights include the Summer Fashion Summit and the Swim Up-cycle Challenge.

Fashion devotees can attend any of the numerous runway presentations featuring a diverse range of styles, including a collaboration between Draw On Swimwear and Hunting Hue on Thursday and a runway show by Maaji on Sunday. Each event promises a display of glamorous swimsuit models adorned with the finest labels in swimwear, including Acacia, Axil Swim, Azulu, Chloé Rose Swimwear, Leslie Amon, Oh Polly, Nike Swim, PQ Swim, Seafolly, Shan and Sinesia Karol.

The VIP Experience

PARAISO Miami Swim Week offers a range of VIP experiences. The Silver Experience grants priority standing room for all runway shows and VIP lounge access. The Gold Experience offers second-row VIP seating for all runway shows and access to the VIP lounge and the official after-party. For the ultimate in luxury, the Platinum Experience includes front-row VIP seats for all runway shows, a professional front-row photograph, a glam session, VIP lounge seating and VIP entry for three to the official after-party.

Special Events & Parties

Alo Yoga will lead a breathwork session on Wednesday night at the The Miami Beach EDITION. A wellness class by Heroine Sport and Allegra Paris is scheduled for Friday morning at Reserve Padel on Watson Island.

Swim Souk, a swimwear marketplace at The Gardens of The Standard Spa, will be open to the public and showcase a variety of swimwear brands from May 31-June 2. The highly anticipated Designer Brunch at Sofia Design District in the Miami Design District on Saturday morning is expected to attract a crowd of fashion enthusiasts and industry insiders.

Parties are a big part of PARAISO Miami Swim Week. Select Models and swimwear brand SHAN will launch the fashion weekend with a kickoff party at Byblos Miami on Wednesday night, May 29. NEXT Models and PARAISO will team up the following evening to host an after-party at BeyBey. Then, on Friday, Wilhelmina Models and Beach Bunny swimwear will take the after-party to Basement at The EDITION. After the show comes Sunday night’s after-party, hosted by top modeling agencies.

More information about PARAISO Miami Swim Week will be provided soon.

An Event Within An Event: Summer Fashion Summit

For the second consecutive year, PARAISO Miami Swim Week will present the unique Summer Fashion Summit, June 1-2 at the Miami Beach Convention Center. This conference will unite leading figures in the swimwear and resort wear industries with experts in AI technology and sustainability solutions for panel discussions, keynote lectures and master classes on trends.

Fashion’s Eco-Friendly Future: Swim Up-cycle Challenge

The Swim Up-cycle Challenge is a competition in which students from Istituto Marangoni Miami (IMM) were tasked with creating innovative swimwear pieces repurposed from international designers’ leftover fabrics. On Friday afternoon, five finalists, each of whom have been paired with mentors from swimwear brands Agua Bendita, Beach Riot, Riot Swim, Guess Swim and Luli Fama, will present their work to a jury of industry experts.

By: Cristina Sorondo | May 16, 2024